The

Lucchese Paper Mill Foundation
The Pasquini brothers founded the paper mill in a small town in the Lucca hills called Villa Basilica.
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Eco Lucart is born
Launch of the first recycled paper for household use. EcoLucart, unlike Grazie Natural, was made with paper waste.

New name
The recycled paper line changes its name to “Grazie Lucart”. In these years, the mascot Albert, a tender and young tree, was also born.

The innovation is called Fiberpack
From the collaboration between Lucart and TetraPak®, the paper we know today was born, produced from the recycling of beverage cartons. First in Italy to use the technique of deinking rubble.

Call me Grazie Natural
There is no two without three, so the name is changed again. The transformation process is complete, now Albert is ready to become great.

E-shop launch
To get even closer to people's needs, a convenient e-shop is created that sells and delivers all the products in the Grazie Natural line to home.

Paper packaging
Eco-friendly inside and out thanks to the new packs in recycled, recyclable and compostable paper.

Grazie Natural is synonymous with quality
The new packaging of our toilet paper and towel is made of recycled plastic!

A new page for the needs of the planet
The new e-commerce is born Thank you. Among the many new features, the possibility of subscribing to our ecological package: you choose the products you want to receive throughout the year, we will take them directly to your home.

A new page for the needs of the planet
To make shopping greener too, now our products can be purchased on Probios , a leading company in the Italian certified organic food market.

We have become Thanks EcoNatural
The mission for eco-sustainability is close to our heart, which is why we decided to evolve, starting with the name.













