The Pasquini brothers founded the paper mill in a small town in the Lucca hills called Villa Basilica.
Launch of the first recycled paper for household use. EcoLucart, unlike Grazie Natural, was made with paper waste.
The recycled paper line changes its name to “Grazie Lucart”. In these years, the mascot Albert, a tender and young tree, was also born.
From the collaboration between Lucart and TetraPak®, the paper we know today was born, produced from the recycling of beverage cartons. First in Italy to use the technique of deinking rubble.
There is no two without three, so the name is changed again. The transformation process is complete, now Albert is ready to become great.
To get even closer to people's needs, a convenient e-shop is created that sells and delivers all the products in the Grazie Natural line to home.
Eco-friendly inside and out thanks to the new packs in recycled, recyclable and compostable paper.
The new packaging of our toilet paper and towel is made of recycled plastic!
The new e-commerce is born Thank you. Among the many new features, the possibility of subscribing to our ecological package: you choose the products you want to receive throughout the year, we will take them directly to your home.
To make shopping greener too, now our products can be purchased on Probios , a leading company in the Italian certified organic food market.
The mission for eco-sustainability is close to our heart, which is why we decided to evolve, starting with the name.
Grazie EcoNatural is the ecological paper brand launched in 2011 by Lucart Group. Founded by the Pasquini brothers in 1953, the company specializes in the production of hygiene solutions and paper products, including Tissue, Airlaid, and Monolucid papers. From the beginning, Lucart has prioritized creating high-quality products that respect both the environment and the well-being of future generations. One of the Group’s most significant sustainability commitments is the production of 100% eco-friendly paper made from recycled beverage cartons.
The Agenda for Sustainable Development, approved in 2015 by the United Nations General Assembly, includes numerous objectives to be achieved by 2030.The Lucart Group has selected 7 goals on which to focus its efforts.
Maximum attention is given to the selection of equipment and the training of personnel to ensure the health and safety of all workers.
Responsible use of water through investments in advanced technologies to reduce consumption, along with continuous monitoring of process water and wastewater.
Since the 1980s, Lucart has invested in advanced technologies to produce electricity, heat, and steam for use in the production process, such as methane gas turbines in cogeneration.
The first company in Italy to launch recycled paper products in Mater-Bi packaging on the market.
Lucart prioritizes the production of recycled paper, reducing CO2 emissions by 16%.
Most of the cellulose used comes from FSC-certified forests.
From the collaboration with Tetra Pak®, Grazie EcoNatural was born — a symbol of the circular economy model.