We dream of a better world for future generations
Grazie EcoNatural is the environmentally friendly paper brand launched by the Lucart Group in 2011. The company was founded by the Pasquini brothers in 1953 and operates in the manufacture of solutions for hygiene and of tissue, air-laid and machine-glazed paper products. The Group’s primary aim is to create quality products with respect for the environment and the future of the new generations.
One of the sustainable choices of the Lucart Group is the manufacture of 100% environmentally sustainable paper obtained from recycling beverage cartons.
The history of Grazie EcoNatural
Foundation of Cartiera Lucchese
The Pasquini brothers open a paper mill in a small town on the hills around Lucca called Villa Basilica.
Eco Lucart is created
The first recycled paper for household use is launched. In contrast with Grazie Natural, EcoLucart was manufactured using paper pulp.
A new name
The name of the recycled paper range is changed to “Grazie Lucart”. The mascot, a tender young tree called Albert, is also created at this time.
An innovation called Fiberpack
Collaboration between Lucart and TetraPak® results in the paper we now know, manufactured by recycling beverage cartons. The company is the first in Italy to use the paper pulp de-inking process.
Call me Grazie Natural
Good things come in threes, so the name is changed once again. The process of transformation is complete and now Albert is ready to grow up.
The e-shop is launched
People’s needs are satisfied even more with the opening of a handy e-shop for the sale and home delivery of all Grazie Natural products.
Environmentally friendly inside and out, thanks to the new recycled, recyclable and compostable paper packaging.
Grazie Natural is synonymous with quality
The new packaging of our toilet paper and paper towel is made from recycled plastic!
A new chapter for the planet's needs
The new Grazie e-commerce platform is created. The many new ideas include the possibility of subscribing to our environmentally friendly package: you choose the products you want to receive throughout the year and we deliver them directly to your home.
Our shop arrives on Probios
For even greener shopping, our products can now be purchased in the online shop of Probios, a leading company on the Italian certified organic food market.
We are now called Grazie EcoNatural
We care deeply about our mission for environmental sustainability, so we have decided to evolve, starting with the name.
SUSTAINABLE DEVELOPMENT GOALS
An agenda focusing on 2030
The Sustainable Development Agenda, which was approved by the General Assembly of the United Nations in 2015, includes numerous goals to be achieved by 2030.
The Lucart Group has chosen 7 goals on which to concentrate its efforts:
Good Health and Well-Being
Maximum focus on the choice of equipment and staff training to protect the health of all workers.
Clean Water and Sanitation
Responsible use of water, as a result of investment in the best technologies to reduce consumption and constant controls on process water and waste water.
Since way back in the 1980s, Lucart has been investing in state-of-the-art technologies for the production of electricity, heat and steam for use in the production process (such as gas turbines in cogeneration).
Responsible Consumption and Production
The first company in Italy to launch recycled paper products in Mater-Bi packaging on the market.
Lucart prioritises the use of recycled paper, thus reducing CO2 production by 16%.
Life on Land
Most of the cellulose used comes from FSC-certified forests.
The result of collaboration with Tetra Pak® is Grazie Natural, an emblem of the circular economy model.